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August 21, 2017 - Uncategorized

App Development Companies

Title Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks Word Count 503 Summary Yahoo Search Marketing searchmarketing yahoo com has recently announced its advertisers of a new policy to be implemented as of March 1st 2006 concerning the use of trademarks within their products and services Under the new policy no reference to a trademark can be made except for ads placed by the trademark owners themselves obviously and consequently no bids can be make for keywords containing such trademarks Exceptions refer to usage of trademarks in non co Keywords yahoo google paid search SEO SEM search engine news internet marketing online advertising keywords Article Body Yahoo Search Marketing searchmarketing yahoo com has recently announced its advertisers of a new policy to be implemented as of March 1st 2006 concerning the use of trademarks within their products and services Under the new policy no reference to a trademark can be made except for ads placed by the trademark owners themselves obviously and consequently no bids can be make for keywords containing such trademarks Exceptions refer to usage of trademarks in non competitive ads such as those made by re sellers or in informative and still non competitive ads The previous policy allowed references to competitors trademarks and comparisons as long as app development companies were objective and informative the formulation makes me cringe as Malaysia app developer is clearly troublesome trying to evaluate one s objectivity when speaking of business competitors As for the informative side of Malaysia app developer the probability for someone to actually PAY for an ad to be informative of someone else s product service that s as believable just like the existence of Santa Claus mobile app development is really good to see Yahoo making a big step forward in regulating abuse and misuse of trademarks even though that probably translates in some revenue loss for them by having certain advertisers migrate to a friendlier place such as Google According to Google s policies advertisers may select trademarked terms as keywords or use them in the content of the ad As a provider of space for advertisements Google is not in a position to arbitrate trademark disputes between advertisers and trademark owners As stated in our Terms and Conditions advertisers are responsible for the keywords and ad text that app development companies choose to use Accordingly Google encourages trademark owners to resolve their disputes directly with the advertiser particularly because the advertiser may have similar ads on other sites However as a courtesy to trademark owners Google is willing to perform a limited investigation of reasonable complaints The question is why would Yahoo change its policies and apparently offer Google an even bigger bite from the SEM cake mobile app development is way too early to say now and their official explanation is not entirely believable Yahoo states to have had the users best interest in mind by providing them with a better experience when searching terms that contain trademarks Though this would make a laudable initiative with a good PR potential experts know the search market is driven by large publishers and advertisers and not by the little surfing guys Numerous speculations can be made threats of large legal actions from trademark owners pressure from certain groups of interests are among the most vehiculated ones However a more plausible one is that Yahoo makes preparations for a much larger scale movement destined to influence the market in a manner app development companies Malaysia cannot anticipate just yet Until further industry news there s one thing to rejoice from now on no better than Botox ads on Yahoo and their partner sites the products and services covered by the new policy are Sponsored Search Local Advertising Search Submit Product Submit Travel Submit and Directory Submit .

App Development Companies

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